The goal for every software vendor is to increase the “stickiness” of their products, making them so valuable in customers’ day-to-day operations that renewal rates stay high.

While an 80% renewal rate may sound good, successful companies rock renewal rates of 90% or higher by constantly tweaking their products to be more useful or coming up with value-added extensions that customers are willing to pay for.

As Jane, a cloud-based practice management software company based in Canada, considered expansion into the U.S. market, leaders knew they would need to address the claims differences between Canadian and U.S. healthcare providers. The company first built rudimentary billing features that supported a handful of clearinghouses that processed claims. After evaluating the claims and support experiences of users, Jane created deeper ties with Claim.MD, launching a beta version of claims early last year before the official rollout in July. 

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